What is the Music / Entertainment Initiative?
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Catherine Kimbro
NIck McElroy
SIKA
We are a sports and entertainment based society. The Music / Entertainment Initiative program and its partners believe that artists / entertainers have the ability to inspire individuals and communities in a way that is uniquely impactful. Combine that with a strategic plan to deliver educational information that is problem oriented and solution focused calling individuals and communities to take directed action and you will have an approach that will deliver long-term sustainable impact. The Music / Entertainment Initiative program is excited to partner with, and support all artists / entertainers who are committed to positive change and have proven the ability to mobilize large numbers within communities affected by multiple issues. Our program is unique in the fact that we have combined education, prevention, and access to our artists with a digital delivery system that is truly unique in its approach, delivering inspiration, engagement and tools and resources that will provide life-changing impact.

